Why Canada Needs Us


Why Canada needs FinanceSpa

Financial literacy is the key to financial independence.


FinanceSpa is the clearing house
for actionable financial and
personal investing information for Canadians, especially women.
As care-givers to children, husbands, and aging relatives, women often put themselves last on their own priority lists. Their days are full.

FinanceSpa intends to change women’s priorities: we want you to take personal responsibility for your financial futures.

We will help you.

We work with, interview and write about the people who understand your needs best.

And we scour the best of financial news and advice from across Canada and internationally, boil it all down, and tell you what you need to know.

Short and sweet. Jargon-free. Once a month. Updated weekly. Free.

We want to make financial literacy easy and painless to incorporate into your workday.  

The future is female.
In 2011, life expectancy for Canadian men is 83 years and 86 years for women. Yet almost 40 per cent of Canadian married women will not celebrate their 30th wedding anniversary because of divorce—often grey divorce—according to Statistics Canada. Plus, women tend to marry older men, making the age difference more pronounced in later life.

This means that at some point, women will need to manage their own finances. Many women, especially Baby Boomer women, do not know very much about finance and personal investing.

FinanceSpa will help bring you up to speed, in time.

There are a lot of tools and resources
for investors—yet the need for
financial education remains great.

Month after month, research is conducted by Canada’s banks and independent pollsters that says the same thing: relatively few Canadians, especially women, are taking the time to gain understanding of finance and investment. Those who are taking the time to learn understand why learning is important, and they come back for more courses.

But the ones who often need help the most are not tuning in.

FinanceSpa intends to help you learn, comfortably and with a bit of fun.

The language of finance and personal investing can be confusing, even intimidating.
What is all this stuff:  RRSPs, MERs, ETFs, P/E ratios, Big Caps, junior mines, "hot money," and the Santa Claus bounce?

If you don’t know where to begin, it’s easy to procrastinate and postpone financial literacy and personal responsibility.

Canadians will be better off, and Canada will be a better place, if we increase financial literacy.
Financial literacy has a relationship to the wealth of a country overall, and the prosperity of its citizens. When everyone understands how money works and how wealth is created, good things happen. Click:  Startling Factoids for information on financial literacy rates in Switzerland and Germany.

You will be better off, too.
Think about your own future. Think about the statistics, and the odds of them applying to you.

Will you outlive your spouse By how many years?

The sooner we start, the sooner
we will finish.

The poll conducted for the Canadian Institute of Chartered Accountants of more than 1,000 Canadians found that while 78 per cent of parents have tried to teach their kids financial skills, two-thirds believe they haven't been very successful.

The Harris-Decima survey also found 84 per cent of Canadians believe young people are ill-prepared to manage finances when they enter the work force, and 85 per cent believe financial management skills should be taught in schools to help solve this problem.

The time is right for a free,
web-only magazine.

Canada is the most web-friendly country in the world. ComScore reports that around 68% of Canadians regularly spend time online, with 51% of the population having a Facebook account. They spend 42 hours a month online (up from 40 in
2009), and watch an average 147 videos per month on YouTube and similar sites.