FinanceSpa is the
for actionable financial and
information for Canadians, especially women.
As care-givers to children, husbands, and aging relatives, women often
put themselves last on their own priority lists. Their days are full.
FinanceSpa intends to change women’s priorities: we want you to
take personal responsibility for your financial futures.
We will help you.
We work with, interview and write about the people who understand your
And we scour the best of financial news and advice from across Canada
and internationally, boil it all down, and tell you what you need to
Short and sweet. Jargon-free. Once a month. Updated weekly.
We want to make financial literacy easy and painless to incorporate into
The future is female.
In 2011, life expectancy for Canadian men is 83 years and 86 years for
women. Yet almost 40 per cent of Canadian married women will not
celebrate their 30th wedding anniversary because of
divorce—often grey divorce—according to Statistics Canada. Plus, women
tend to marry older men, making the age difference more pronounced in
This means that at some point, women will need to manage their own
finances. Many women, especially Baby Boomer women, do not know very
much about finance and personal investing.
FinanceSpa will help bring you up to speed, in time.
are a lot of tools and resources
for investors—yet the need for
financial education remains great.
after month, research is conducted by Canada’s banks and independent
pollsters that says the same thing: relatively few Canadians, especially
women, are taking the time to gain understanding of finance and
investment. Those who are taking the time to learn understand why
learning is important, and they come back for more courses.
the ones who often need help the most are not tuning in.
FinanceSpa intends to help you learn, comfortably and with a bit of
The language of finance and personal investing can be confusing, even
What is all this stuff: RRSPs, MERs, ETFs, P/E ratios, Big Caps,
junior mines, "hot money," and the Santa Claus bounce?
If you don’t know where to begin, it’s easy to procrastinate and
postpone financial literacy and personal responsibility.
Canadians will be better off, and Canada will be a better place, if we
increase financial literacy.
Financial literacy has a relationship to the wealth of a country
overall, and the prosperity of its citizens. When everyone understands
how money works and how wealth is created, good things happen. Click:
information on financial literacy rates in Switzerland and Germany.
be better off, too.
Think about your own future. Think about the statistics, and the odds of
them applying to you.
Will you outlive your spouse By how many years?
sooner we start, the sooner
we will finish.
conducted for the Canadian Institute of Chartered Accountants of more
than 1,000 Canadians found that while 78 per cent of parents have tried
to teach their kids financial skills, two-thirds believe they haven't
been very successful.
Harris-Decima survey also found 84 per cent of Canadians believe young
people are ill-prepared to manage finances when they enter the work
force, and 85 per cent believe financial management skills should be
taught in schools to help solve this problem.
The time is right for a free,
Canada is the most web-friendly country in the world. ComScore reports
that around 68% of Canadians regularly spend time online, with 51% of
the population having a Facebook account. They spend 42 hours a month
online (up from 40 in
2009), and watch an average 147 videos per month
on YouTube and similar sites.